Influencer Marketing – the Social Syndic8
Influencer marketing was one of the most popular terms in digital marketing during 2016, and the trend has continued straight into 2017, too. But here at RB, we don’t just jump on trends because they’re the industry hot topic. We focus on what influencer marketing can do for our clients, and the results it can bring their businesses. For example, rather than chase a few large accounts, we actually focus on micro-influencers, as they have a higher engagement rate.
What is Influencer Marketing?
Influencer Marketing is finding influential people in the niche you’re targeting.
So, perhaps beauty bloggers if your product is a lipstick range, and partnering with people so they tell their audience about your product, in an honest light. Because they have genuine (and sometimes fanatical) engagement, the posts are shared, liked and reposted, leading to your brand gaining quality online exposure. It also helps being associated with certain influencers, as your tone becomes synonymous with their brand (think Nike associating themselves with the suave talent of Michael Jordan in the 90’s.
Influencer marketing capitalises on where people are spending time the most- social media. At RB, we define ‘social media’ as one of the big 8 social platforms.
But what does this mean for you?
Here’s 5 simple reasons we’re confident Influencer marketing will work for your business:
47% of people now use ad-blockers, meaning marketing must be done in a more organic and genuine way.
92% of people trust recommendations from individuals over brands (even if they don’t know them in real life)
81% of people said Influencer Marketing was effective when they used it.
73% of marketers have allocated money and resource for influencer marketing this year.
Influencer marketing delivers a staggering x11 higher ROI than traditional digital marketing techniques.
We Practice What We Preach…
Every single Influencer Marketing campaign RB has done in the last 18 months has shattered client expectations. Whether it’s charitable donations or launching a new app, we measure and analyse every single tweet, message, and post to ensure we’re measuring the pulse of our campaigns.
In fact, we’ve created our own mini-brand called the Social Syndic8, which is a system on how we approach Influencer Marketing and exceed expectations every time…
Introducing the Social Syndic8
The Social Syndic8 is an influencer marketing service RB offers. Essentially, it involves us handpicking the top influencers for your brand on the top 8 social media platforms, and creating bespoke groups (or syndicates), for our clients. Once these syndicates of accounts start talking about your brand, they create a buzz which resonates with your target audience.
Our Social Syndic8 service essentially creates your very own network of vetted and co-ordinated influencers
You’ll have full access to your syndicate group to see who’s going to be promoting your brand, giving you a personalised influencer marketing campaign, which is optimised especially for you, with a focus on every influencers relevance and reach. We have a strong focus on micro-influencers, who we’ve found have a more dedicated and passionate audience than accounts with monumental followings. We’ve found using 20 micro-influencers far outweighs using 2 celebrity accounts.
The top 8 social media platforms we use are…