App Store Optimisation
For Q1 2017, there were 22.6 Billion downloads across the App Store and Google Play Store. Apps are integral to our lives now, and offer us utility, entertainment and convenience. The natural problem for those who have made an app is how to stand out against the millions of competitor apps and gain quality installs. That’s where ASO comes in- see it like SEO but for the iOS and Android app stores.
RB studied this market for 18 months before offering any advice, so we know the nuances of app store optimisation. For example, we’re aware of the right day of the week to release an app in each category to ensure it gets as much organic exposure as possible. Nuggets of knowledge, such as knowing Apple gives new apps an artificial push also ensures we can get your app quality installs.
Around 60% of people download apps by just browsing the app store, so it’s vital your app is front and centre, with creative material that does it justice. RB specialises in getting you quality exposure for people searching the app store.
We start ASO by analysing your ideal customer. Who are they, what kind of language do you they use, and why do they need your app? We use customer segmentation to collect natural language samples, ensuring we know exactly how to describe your app. We then compare this with your competitors and check their keywords to see if there’s anything we can improve upon.
Having fresh ratings and reviews are integral to optimising your app for page 1 of the App Store and Google Play Store. We collect genuine reviews and ensure there are simple ways people can rate your app, so that you can build social proof. We also use influencer marketing to galvanise downloads, to indicate to Apple or Google that your app is useful to users.
We analyse every aspect of your app and optimise it to succeed. The copy in the description is scrutinised and rewritten by our in-house copywriters, ensuring we use natural language to entice installs. We ensure the right keywords are used in your iTunes Connect profile, check the title of the app and also localise it to every territory you want to attract installs from.
Your creative material is paramount to the success of your app. We review the effectiveness of your app screenshots, video and icon, recreating elements from the ground up if necessary. Our talented designers knows what makes people click, meaning every single change, from colour variations to the length of the video, is made to optimise your app for organic installs.
Marketing an app is tough work, which is why having a strong presence organically on the App Store and Play Store is vital. We work tirelessly to execute our plan and give you the position you deserve.
Case Study: See how we used ASO to get an app 10,000 downloads in 5 days
Get a free proposal (24 hour turnaround) on how ASO can grow your business.