PPC can work wonders for businesses of all sizes, because it immediately puts your business, service or product in the unique position of being seen by someone who has already expressed an interest in what you have to offer. See it as a way to fast-track your way to your customers. You only pay for customers who click through, and can appear front and centre very quickly.
A staggering 93% of all online experiences begin with a search engine. (searchenginejournal)